Aveda hair color is up to 99% naturally derived* using plant power instead of petrochemicals for amazing color that you can feel good about.

We’re proud to be the first beauty company manufacturing products with 100% certified wind power.**

Created at Aveda’s botanical laboratory on the 58-acre Certified Wildlife Habitat^™ in Blaine, Minnesota.

With conditioning certified organic botanical oils – sunflower, castor and jojoba – instead of petrochemicals, to support organic faming which follows strict standards of agriculture that are better for the Earth.

Aveda’s purchase of organic babassu oil, which is in full spectrum permanent hair color, processed from nuts gathered by the women of Maranhao in Brazil helps them to support their families, strengthening local communities. It also helps protect the intricate ecosystems of the rainforest as part of the first against climate change.

Full spectrum hair color cartons are made from 100% recycled fiber, including 77% post-consumer recycled, Forest Stewardship Council^™-certified fiber.

2.8 ounce tube caps are made of 100% recycled material – including plastic sourced through the national cap collection program that Aveda founded. This program has kept over a half million pounds of caps out of landfills so far – and the amount continues to rise rapidly every day.

Formulated without nitro dyes, parabens and animal-derived ingredients.

Non-drying with gentle, sustainable water as our solvent instead of alcohol.